Billboard Campaign: Surf localism; Some surfers do not like when outsiders surf at their local spots. As the sport becomes more popular, surf spots will become more crowded.
Territorial behavior can deter new surfers from trying the sport.
Degree33 Surfboard is perfect for anyone beginning their surf journey as they welcome everyone to their community with open arms and focus on making surfing fun.
Project by: Cindy Wu + Kay Bunting
Role + Skills
Art Direction, Graphic Design + LEADERSHIP 🎨
👉 Develop campaign idea + direction for out-of-hone campaign
👉 Lead design direction + execution
👉 Design billboards + mockups via Adobe Photoshop
👉 Write headlines for billboards
👉 Present project at the Fashion Institute of Technology
